Digi pack ideas

Digi pack ideas

Poster Ideas

Week 9

Week 9 Day 1- We carried on with editing our footage to get it ready for the finaly cut, we also arranged everything on our blog so everything flowed in order from the time we had done it.
Week 9 Day 3- We continued with editing our footage to make sure it was all in place for tomorrow night which is the deadline, and also completed the blog to make sure we had explained things in as much detail as we could. We also had to film 5 seconds of filming to add in to our nearly finished video
Week 9 Day 4- This was the final day we had to finish our editing and blog, we spent all day doing this to make sure we had everything did so we would not be rushing at the last minute since the deadline was 4.30pm. We also ordered everything so they were continuous with the subject of other posts

Week 8

Week 8 Day 1- We edited the footage we had to start creating our music video again as we had to do a full re-shoot of the whole video since we changed the stroryline and also our actors (drama students) we felt doing both of these things would bring us with a better outcome
Week 8 Day 2- We filmed more footage for our music video as when we showed our teachers the footage we had they thought it was too dark and it would not look good when put into our video.
Week 8 Day 4- We carried on with editing our new footage to make sure we had enough and that the brightness of the video was ok, we also carried on updating our blog to make sure it was up to date with everything that was needed on

Rough Cut Feedback

For our rough cut the full class watched our music video and gave feedback to what they thought we could do better, and what they already liked.
This is what they liked:
Good concept/Narrative
Storyline
Locations
Performance Lighting

The feedback we received for what we could change was:
To keep the costume the same
Edit shots shorter
Better drummer
Different camera angles
Singer to learn lyrics fully
Better actors
Mis en scene
Different locations
More emotion in actors face

From this we learnt we had to change a lot to make sure we were successful when the final cut was presented to our teachers. We decided we would completely change our actors; we found two drama students who were used to being in front of the camera and would be confident enough to portray a real narrative and display more emotion due to happenings. Along with this we kept our costumes constant instead of having it changing at different points in the video. We also got someone who actually played the drums to take Callum’s place so it would look like a realistic band instead of fake. When we were re shooting our footage we made sure we got more camera angles of the shot- and also when we came to edit it we did a variety of shots instead of just one long one. Finally we used different locations as we thought the living room scene was not appropriate so we used the kitchen to show the relationship this room was not commonly used in previous music videos we had seen so we thought it would be a good idea.
Along with everything we listed above we decied to change the whole idea of our narrative to make it more original and less predictable, together with our group and our teachers we discussed potential ideas for what we could change our idea to. From this we came up with the idea which we were inspired by 'Othello', however we decided instead of using a hankercheif we would use something a bit more up to date being a bracelet. Between relationships today bracelets are commonly passed around to highlight the relationship; we decided to do this to show the relationship between the couple, and how it can slowly deteriate if the bracelet was saw on someone else. Our new idea was that we would portray the couple happy and everything fine highlighting the bracelets, then the boy out of the relationship would meet another girl at the cafe- she then thinks it something that its not and touches his hand which leads to him leaving the cafe. On his way out his bracelet drops off (which shows his signature relationship with his girlfriend). As the other girl leaves she picks up this bracelet and puts it on, however when she is waking home she bumps into the girlfriend and puts her hand on her arm to appologise. Which the girlfriend then sees the bracelet and thinks there is something going on between them.
The girlfriend does not let her boyfriend explain and jumps to the conclusion that she thinks- then things exulate. The conclusion to our music video is that the boyfriend gives his girlfriend a new white bracelet, this signifies their relationship starting fresh the white highlighting this.

This is our rough cut video:

Week Seven

Week Seven Day One- We received feedback from our rough cut we had some good veiws and also some bad- the majority was not good. We decided we would think of a whole new narrative for our music video so it wouldnt be so predictable and more interesting. We also decided to ask people that were drama students to be involved in it. By doing both of these things we thought we would come out with a better outcome- which would lead to better grade.
Week Seven Day Two- We did a lesson on narrative theory, this helped us with our ideas and how to make sure our narrative was clear and how it could compare with Todorov's theory- this also gave us more ideas of how we could play around with our idea.
Week Seven Day Four- We compared how our music video narrative compared with what Todorov's theory was and also how it constrasted with this. We thought our new storyline fitted in with what Todorov's theory was as our storyline includes a initial balance, occurance and a new equilibirum. We have wrote exactly how this fits in with our storyline above.

Week Six

Week Six Day one- Today we carried on with editing our music video so it would be finished for the deadline, we also booked out the drama hall and the instruments we would be using in the performance we felt this was a good place to shoot it as it was dark and the lights would stand out more against the band which would make it appear 'indie' from what we have already seen.

Week Six Day Two- We filmed the band performace, this went successful apart from we could have got a better drummer who made the performance look more realistic

Week Six Day Three- We carried on with editing, and finished this for the deadline. The teachers would then give feedback of what they liked and also what we could improve for when the final cut was handed in.

Props, Costume, Setting, Hair and Makeup

                                                                         Props

When doing our research and what we already had knowledge of we knew that the props that were needed in an ‘Indie’ music video were instruments including: guitar, drums, microphone and bass. These altogether came up frequently when we did our research and are also necessary when doing a band performance, I think these things highlight and demonstrate what genre our music video is. Another thing which is commonly used in music videos are: Televisions, mobiles and ipod’s these are used to portray a message in a form rather than speech; this also illustrates media conventions as these are media products. We are going to do this whilst we are sitting in the car with the title of the band coming up on the Radio- we have not seen this done before however we have seen all the things listed above before. So we hope this comes across unique and different rather than the others which would just come across as repeated if we used them.

Costume

From looking at many ‘Indie’ music videos we gained knowledge of what the actors should wear when taking place in our music videos; the style of most people in the bands were very casual and in no way dressed up. It came across that the style was ruffled/long hair, polo shirt, cardigans, jeans, trainers and even hooded tops. We think this is important to make sure the style and genre fit as if it contrasts it could lead to people thinking it was a totally different to what we intended. We are going to use this style as it exactly fits with what we are trying to put across and is very much indie which is what are genre is. And we know from research that the style fits in.

Hair and Make up

These again are natural and causal and not in any way done up as from everything we have learnt we have knowledge that the ‘Indie’ style is casual. So there will be no drastic changes involved in this.  

Setting

I think the setting is a big involvement when filming for the music video, as if the setting has no subject to what we are trying to illustrate it may make something come across totally different e.g. not how we want it to and not work well. We have chosen to film ours at the quarry, café, kitchen and also in Earsdon. We feel these go well with what our storyline is trying to portray since it is based around a relationship and are relevant to what we are trying to put across- which is a relationship going from love, betrayal and then to finish it hate. Choosing to film at Earsdon we thought would be a unique idea and not what you would expect, and would definatly fit in with our indie genre. Here are some photos:

Week Five

Week Five Day One- Today we started to film our music video- we went down to the quarry to start this, we got quite alot of filming done on this night as it was our main focus to get quite a lot of it done so we had plenty of time to edit.
Week Five Day Three- We started to upload the footage we had filmed onto the computer and began to start editing the footage we already had, we thought this was a good way to go around editing and then at the end we could put it all together and it would also help us find out if we needed to film more footage

Week Five Day Four- We carried on editing the footage we already have, we also made a list of props, settings, hair and make up and costumes and what we are going to use and also how they fit in with our genre this was good help as it made us aware of how important these were to the music video and how they should be kept constant. We also carried on doing filming.

Week Five Day Five- We carried on today with editing the footage we had took from last night and adding things on to our blog that needed to be done

music video animatic

Storyboard

Week Four Diary entry

Week Four day one- We started the animatic, we did this by cutting out our story board in photoshop then by putting all of the cut out pictures from the story board onto Abdoe Premiere Elements where we put our song behind it to show how we wanted our music video to flow with our sketches of what we wanted to take place

Four Four Day Three- We coloured in our designs for the poster, and uploaded all our analysis onto our blog along with our mood board and initial ideas diagram to  keep our blog update with everything we needed on it. Again we carried on with the animatic ensuring it would be finished by the end of the week so we could start thinking about filming

Week Four Day Four- To illustrate our target research we created graphs so we could show what came up when the questions were asked, we also wrote about each graph to show what we plan to do with what people had said and what ideas we would take forward and what we would not.

Week Four Day Five- We finished the animatic, this took longer than we thought as we didnt think it would take so long to make sure each scene matched each lyric, this ment we could now start filming and turn it into something real. We also finished off the graphs that we used to show our target research.

What would you prefer; Narrative, Concept, Performance?

We thought this was an important factor when doing our music video as these three build up the base of the whole music video so we would have to make sure we get it the right one to make it successful and what people wanted to see. Narrative and performance came up equally together- we agreed also as a group that we thought it would be necessary to put both of these in to make our music video successful. As even though the audience always like to see a narrative in the music video to make it more interesting, performance is always good to add in so you are knowledgeable of whom you are listening to. This also highlights the genre because you can see what style they are by what they are wearing and the mise en scene around them. However concept only came up by 20% and we don’t intend on using this as it is more abstract and we don’t feel we could fit this into our video and make it successful as well as we could put narrative and performance in. So we will be putting these two in, because we feel it is more necessary to our video and we think we can achieve more by putting using these two.

What do you prefer to see on a CD cover band or illustration?

We felt this was an important feature CD cover, this is the first thing your eyes will be drawn to when you see the CD. Therefore needs to be unique and different and also eye catching when sitting on a shelf, as there is hundreds of other ones already out there so it needs to look appealing. When we asked this question we wanted to know what our audience thought would look better, they said band- we as a group agreed with this also as this identifies who the band is when you purchase the CD and you can also recognise the band from this. Along with this it portrays the type of genre that your band is, by with the style and stance of the photograph that is placed on the front. We were pleased that an illustration didn’t get chose as we also felt that an illustration wouldn’t look as good as a band photograph, even though it would be more eye catching it would be hard to come up with a design that would be appropriate for our genre, album and the band itself. So we will be going along with the idea of the band picture.

What do you expect to see in a Indie music video?

From the research I have done it appears people would most like to see the band in a music video, this is appropriate to the research I have already done as from the music videos I have looked at they all have the band in instead of just there song and the whole narrative acted by actors. I think it is good to see the band as you know who you are listening to when hearing the song so we will defiantly do this when making our music video by showing a band performance. I also think setting is a main key point to think about when making the music video as they have to match the genre, we will also make sure that we don’t just use one location and make sure there is a variety.

What colour stands out best in a CD shop?

This question is one of the main features which I think is important as normally the colour of something makes you drawn to it which makes you interested. If I chose a colour that was not appealing and did not stand out then our CD would just blend into the background and not stand out, this is important today as there is so many CDs and lots of competition along with that so we need to make sure ours stands out on the shelf. The colours that were voted for the most were yellow and purple, we have not yet decided what we are going to choose but we will definitely choose one of these. We are intending on making ‘The Chasing’ title in black bold writing then have one of these colours in a distort outline which may be a bit blurred. We think this will look appropriate and eye catching on a CD shelf as we are going to make sure that along with the title the image is going to be eye catching also.

Do you think the chasing is a good name for our band?

We asked this question to find out whether our audience would associate our band name with an Indie band and also whether they liked it. It took us a while to come up with this name as we had to make sure our name of band highlighted our genre, as if we did not do this right it could portray a totally different genre. We used band name maker on Google but this was no use and we could not find anything that reflected our genre. We came up with this by the song which ‘Snow Patrol’ already have ‘Chasing Cars’, then thought of ‘The chasing’. A lot of Indie bands start their band name with THE so we thought this would fit well with what we wanted to do. And when we asked our target audience they agreed with us also and now we will go ahead with this idea as we ourselves and our audience think it is a good idea.

Sum up the Indie look?

When we asked our target audience this question all four came up equal amount of times, we thought this was an important question to ask as this covers the whole mis en scene of the video. If we didn’t have the correct style for our style it wouldn’t work at all as it wouldn’t portray the genre that we wanted to, so we had to make sure what we thought and other people thought of the ‘Indie’ look was the same so we didn’t make any wrong decisions. I feel this a very important feature for a music video as I think the style and look of a person can indicate what genre it is. We had already thought these things built up the ‘Indie’ look so we will take forward with what we had already thought and what our audience backed up.

Audience Research 2