On all the albums that the Gorillaz have created, they seem make a different each time which they’re cartoon characters they also have since they were created, each album has a different story but still uses the same characters throughout. This seems to be their motif or the bands brand image which they have had since they have started. On this album they have decided that the story will be called Plastic Beach, and that all their characters are on this island after being kidnapped. On the front cover it shows the whole random island to which the band has created the picture shows it at night so that the text of the band’s name and the album name can stand out. On the back is another picture of these cartoon characters but this time it is in daytime and showing two of the many characters on a boat. Underneath them is the songs that will feature in this album, I like how they have their song not in one constant list they have spilt it into two. This is all on a white background which allows everything else to stand out; all of these songs seem to be about the characters journey towards this made up random island. Inside the digipak is a picture that takes up both sides of the inside, this is showing more of the characters that the Gorillaz have created. This seems to be on the island and seems to be a like a theme park to the album, they are playing a game of some sort of shooting. I will not be using this kind of idea for my digipak, because I am wanting to show the band members instead of the motifs though my motif/logo will feature on the digipak I am creating.
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