Digipack Analysis

This digipack and the poster are identical to each other as the same picture is used on both being the front cover image, This is a good technique to use I feel as it will make the audience more aware of the band even though they are already a well-known established band. But if you saw the poster and were interested n the band you would know exactly what to look for if you wanted to purchase the cd,

Again this digipack uses the theme of black and white I think this is an edgy way to put across a picture as it comes across more interesting and unique. The picture of the band is naturally posed so they are not looking at the camera at all so it highlights the relaxed style of the band which is portrayed in both of these pictures. I feel this digi pack highlight’s the ‘indie’ style well with everything they have put on the pack, everything about it is subtle and the indie genre doesn’t need a posed photo shopped photo to make you want to buy the cd. This will influence the audience of the kooks with what they are wearing as they will more than likely dress similar. The mise en scene is appropriate in the image and I feel these pictures do this well as they are pictured with; long hair, guitars, and drums. Which are things you associate with the genre when you are talking about it. And these images don’t portray any other style than the ‘Indie’ genre that they are trying to put across. The title of the album is ‘Inside in inside out’, from the image I get the way it is being portrayed as the man featured in the mirror is out and they are in? So it’s like one member of the band is out whilst they are in.

The writing on the CD and throughout the pack is subtle, bold and straight to the point. It is easy to read and in no way fancy. I think the brightness of the red CD is appropriate as since the outside packaging is so dull this will stand out instantly as soon as it is opened. I think it is good how they have chosen three main colours as I think choosing more than this makes the representation look too busy. And when it is more subtle it catches your eye more. I will follow through with the three colour use when making my digipack as I think that is what the whole indie genre is about; subtleness.