In this music video the lead singer of the Verve, Richard Ashcroft is walking down a busy street in broad day light. He is wearing a leather jacket, black shirt, black jeans and black shoes. This links well to the genre of their music show the indie look to its fullest. He also has long dark messy hair which again links well to the indie look again. When walking down the street he does not have a care in the world and it looks like nothing will stop him walking down this straight path.
The lyrics seem to link to this video, this is done by the linking of the lyrics to the artist himself. In this music video, the artist is the main feature of it, and this seems to be the way with the most of the Verves. He is continually walking down this street, without a care in the world and without a care for the other public walking next to him. He starts of by walking from the side street to the top of the long narrow busy street. The way he does this seems to suggest that he is fed up with the typical nowadays public being moody and he has had enough.
Since he is wearing dark clothes with a black leather jacket, this could reflect with the feelings he has while walking down the street with the moody expression he has on his face. Since he has no care in the world to the public walking along side him, he seems to come across “arrogant and cocky”.
The artist seems to be mocked as he walks past some of the public, this represents to the way this country has changed with everyone having an opinion on people. This is done with the women from the car; she is mouthy and moody like many people today.
As the artist walks down the street he seems to standout against the general public, he seems to be the odd one out like he seems out of place.
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