Music Video Analysis

Artic monkeys- When the sun comes down

This video portrays what the lyrics say very well with the narrative they have gone with for the song, and every lyric is presented well in the video. This makes it easy to understand the storyline of it and know exactly what is going on. The video begins with a close up then flicks to a medium shot of the girl this technique is good as it shows the girl in two different views so we as the audience are aware of who the video is about  and it makes it more interesting than just one image. This is also effective as from then on in different parts of the video the girl is shown using an extreme close up to portray her emotions as she obviously is not happy and by her looking directly at the camera this makes the viewer feel sympathetic towards the girl. I think this is a good way to highlight that and I would consider using this in my music video that I am creating. The band instrumentals on the video is very fast and this is put into the video as each scene is constantly changing and everything is fast moving especially when it is filmed going through the city this is a good way to keep the viewers attention as you are constantly seeing things from a different angle. This also illustrates the girls life as she is always trying to do different things to earn money so she is never not doing anything however the speed of the instrumental and changing of scenes could contrast with her life as time may always go slow for her due to not having much of a life and no money. The man in the video is referred to as a ‘scum bag’ this is portrayed well with the lyrics as when he is called that in the video he is constantly grabbing the girl and hurting her which is why he is being named this and is not even worthy of a name.

One thing this video does not include is the viewing of the band and also a band performance I think this is the videos downfall as I think videos work better when you see the band in the video as you appreciate the style of the band more, I would not go ahead with what they have done and do this as I think that is the whole point of a music video- acknowledging the band.