In this video all Snow Patrol are shown together as one band, showing the unity between the bands. The band are wearing white casual clothes such as the lead singer is wearing a white tracksuit top and skinny jeans so are the rest of the band. They also have long hair and beards, again linking to the genre of their music. This video is a simple music video, but it is different to the normal Snow Patrol video, usually they are narrative/performance. Though this video subverts they’re usually video, it is a very effective video with the lighting that links well with the techno backing sound and then it lights up more for the chorus.
They seem to use lots of extreme close ups and close ups on the lead singer, whilst also using different angles to show the band as one. In this video I like how they have lined up their band with the lead singer at the front then the two guitarists, and finally for this video the keyboard players. Since Snow Patrol has 6 members they have a different line up each time they perform. I like the idea of having the set line up and I feel this would make our performance affective. Although this video does enhance the stereotypes that you would usually link to this band, it does convert the stereotypes by the video does not follow the concept.
http://www.youtube.com/watch?v=vW1hv37imjw&ob=av2n
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