For our market research we asked a range of people, we felt our market audience were of all different age ranges because this is what snow patrol already have, so we thought we would follow this through. Even though 35+ was the smallest percentage we know already that older people still listen to snow patrol. So we will still be opening our album to a wider audience due to this. However from this we already know we have definite market appeal from 15-20 and 20-30 as these were the main ages we asked when doing the market research.
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