What would you prefer; Narrative, Concept, Performance?

We thought this was an important factor when doing our music video as these three build up the base of the whole music video so we would have to make sure we get it the right one to make it successful and what people wanted to see. Narrative and performance came up equally together- we agreed also as a group that we thought it would be necessary to put both of these in to make our music video successful. As even though the audience always like to see a narrative in the music video to make it more interesting, performance is always good to add in so you are knowledgeable of whom you are listening to. This also highlights the genre because you can see what style they are by what they are wearing and the mise en scene around them. However concept only came up by 20% and we don’t intend on using this as it is more abstract and we don’t feel we could fit this into our video and make it successful as well as we could put narrative and performance in. So we will be putting these two in, because we feel it is more necessary to our video and we think we can achieve more by putting using these two.